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Search results: 3 article(s) found in topic: Marketing - keyword: Advertising standards

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Keep your ad claims real

It can be easy to omit relevant details or make over-enthusiastic claims in your ads. Advertising rules seek to protect customers and prevent businesses profiting from being creative with the truth. How do you keep your ads on the right side of the line? More...


Promotions must be legal

A small business which ran a “win a £100 voucher” promotion on social media has come unstuck with the Advertising Standards Agency (ASA). What do you need to know about this type of promotion? More...


Compare safely

A local competitor is undercutting you so you are thinking of going on the offensive by launching a comparative advertising campaign. What do you need to consider to keep it legal? More...
Last updated: 29.05.2020

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