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Search results: 4 article(s) found in topic: Marketing - keyword: PR management

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Time for some paid-for PR?

A competitor seems to be getting decent coverage in the papers and online. You’ve heard that they’ve hired a PR firm. Should you do the same and how do you go about choosing the right agency? More...


Protecting your good name

Your online reputation is a delicate creature. You can put in years of hard work nurturing it, only for one rogue review to dash it to pieces. What can you do to protect it, and is there any action you can take if things go wrong? More...


Finding your purpose?

Apparently, one in four managers say that they would take a pay cut to be part of a “business with purpose”. Do you need such a purpose and, if so, how do you go about finding it? More...


Don’t make a chicken out of a crisis

KFC hit the headlines in February 2018 for all the wrong reasons when it ran out of its core ingredient - chicken. But can you learn anything from how the company dealt with the fallout? More...
Last updated: 07.07.2020

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